"How often do you post to your site?" is a very popular question, to which there is no right or wrong answer. Twice a month? Twice weekly? Twice a day? Just one time a day?
You'll find plenty of different blogs promoting different scheduling for blog posts. A lot of them recommend posting a few times weekly, maximum. Here's my take on the issue - both blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is no right/wrong answer for this question, as I've already stated. Different timings may or might not work for various kinds of blogs.
The following advice is not something that I really believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will be annoyed in the event that you update your site daily. It's simply a myth, without real evidence to back it up. Among my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any blog.
Having said that, users also don't mind if you post only once a week. Truth be told, readers are only looking to see how they can benefit from your blog - that's just about the only reason they're there and just why they signed up to your e-mail list (unless they're friends or family.
Alright - let's get down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'll provoke a substantial amount of controversy with this one, aren't I?
But yes - I really believe that posting multiple times per day can be good for blogs. If for reasons uknown you're not available to post multiple times each day, then you should strive to post at least one time a day. For pretty much 95% of people reading this post, that's what you ought to be doing.
You need to definitely post this often if you run one of the following blogs, or engage in one of the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. Basically, it provides valuable information to those that read this blog regularly.
To be branded as an authority in your niche, your site needs to have as much helpful, quality content on it. If which means posting 3-5 times each day, go ahead.
Most blogs online (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. Go to this website about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go ahead and start a personal blog regardless. You should be posting once each day.
For some personal blogs, I wouldn't recommend more than once each day (because hey - people like to have a while to think about themselves, and not just you).
However, once each day is usually necessary, if you wish any sort of traffic. Simply because that the people who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are certain benefits you obtain from posting daily that you will not get if you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they are notified quite often, which means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.
Everything said, this can not be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently found a forum thread where an Internet marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired plenty of 'em, posting on his blog 30-40 times. Every. Single. Day.
https://etextpad.com/bzfu00pfgp ? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only Loft Conversions Herongate of his internet sites.
Let's take another example. A good friend of mine, for whom I recently guest posted, includes a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views every single day.
He posts at the least three times each day. And it's taken him a measly 2 yrs to be at where he is right now.
That's pretty good, if you ask me.
On The Other Hand...
However, this rule doesn't apply to all types of blogs. Actually, posting multiple times each day, as well as once daily, would be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that belong to already established, offline companies - Wal-Mart, for instance. These kinds of blogs should not - I repeat, should not post a lot more than twice weekly (and really, once weekly is all you have to be doing).
Why?
Simply because those types of blogs aren't designed to be updated regularly. More often than not, they're simply about discounts, or business news.
They have no need for SEO (unless it is a local service people actually search for online). In essence, it's only a front that says "we're online too".
Do You Have Something Worthwhile TO STATE?
You have something worthwhile to say? Something that will actually help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether you need to blog everyday, then blog if you have something to say.
However, try to maintain some sort of consistency. In the event that you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.